Customers...

Good day to all...

When we originally developed the ISIS Intelligent Multiplex System, we were focused on small OEM's and manufacturers of off-road, truck & bus equipment. The aftermarket, enthusiast wiring harness market was far off our radar. We learned a lot from Chris Loubier at I Squared Engineering about the aftermarket and started to see a strong response from guys building kit cars, hot-rods, resto-mods, race cars and antiques. Since this was a far different kind of sell that what we were used to, we had to learn very quickly about the importance of personal contact and customer service. There is a level of trust that you need to build with someone who is working on their dream car.

We have met a lot of great people since we launched ISIS to the market in 2008 and I like to think that were doing the right things to build a brand and to become the trusted name for wiring cars.

I wanted to post this thread from the Factory Five Racing owners group that was started by one of our very first customers. It is a short posting with just a few responses, but it is an affirmation to me that we are doing something right with our customers.

You can see it here.

Thanks to all,

Jay