Update from SEMA 2010...

Greetings to all from the 2010 SEMA show in Las Vegas,

We're set up and have made it through day 1.  The booth looks great.  Our two customer cars really stand out and are a great draw.  Here is a quick video of it from the end of the day yesterday when we finished setting it up.



We had 4 entries in the New Products Showcase.  Two of them were launched earlier this year: inMOTION and inRESERVE.  We're thrilled to announce two new and very unique interfaces to the ISIS Intelligent Multiplex System. 

The first is our new inTOUCH MAX System.  This is a double DIN sized touch screen that becomes a complete interface to the system.  Check out the sell sheet here. 

The second is inTOUCH Mobile for Apple Devices.  This is our new Wi-Fi interface with an Apple app that allows you to control your ISIS system in your car through an iPod Touch, iPhone or iPad.  Check out the sell sheet here. 

While we were hoping for the coveted title of Best New Product of the Year for one of our submissions, we placed as runner up in the Best Engineered New Product category for inTOUCH MAX.  Yes, we are a little disappointed.  However, considering that there were 1,500 new products submitted, we still think that we did okay. 

We've shot some videos of both inTOUCH MAX and inTOUCH Mobile products in action and will get them out tomorrow for you to see.  Stay tuned for more ISIS Power updates from SEMA.