Vegas, Here we come...

Okay Folks,

We've been slacking on our blog posts.  Things have been busy, as you can imagine.  Outside of our normal daily operations, we are scrambling to get ready for the 2010 SEMA show in Las Vegas, November 2nd through the 5th.  For those who don't know about it, this is the aftermarket industry event.  SEMA is a very important event for us.  We actually won Best New Product of the Year in the Mobile Electronics category at SEMA 2008. 

There are dozens of little details that need to get squared away to make this work.  All 890 pounds of the booth materials, demos, kiosks and tools were loaded up on a skid and trucked away last Friday.  The rest of the pieces will go out this week.  The electrical is set up, carpeting, flights and hotel rooms. 

If you are going to be out there, stop by booth 28300 and check things out.  We will have two tremendous customer cars on display demonstrating the ISIS Intelligent Multiplex System.  Additionally, we will have hands-on demonstration kiosks to let you push buttons to try things out. 

The first car comes to us from Special Editions.  Their Beck Spyder is a beautiful car, elegant and simple.  It is wired with our 3-Cell Kit using our rear-engine configuration.  Plus it has a few special tricks that you will have to check out when you get to the booth. 

I have sung the praises of our second car several times in this blog.  Joe Mischik and his son Trevor built a tremendous tribute to the 1967 Ferrari 330 P4.  This is a long, lean thoroughbred that draws a crowd from miles.  Again, it was wired with our 3-Cell Kit. 

With both cars, we want to show our customers the benefits of wiring with ISIS.  These are both very simple cars, without tons of electrical functions.  Even though they are simple, the wiring was a very easy job with ISIS plus they got added functions that you couldn't get with a traditional wiring harness.  Once you see how easy the install is in basic cars like these, you can imagine how ISIS will work for you with a more complicated build. 

We are debuting 4 new products at the show for 2010.  Two were launched earlier in the year: inRESERVE and inMOTION.  There are two more that we are keeping as a surprise until the New Products Awards Breakfast on November 2nd.  All I have to say is that these will completely change the way that you interact with your car and there is no one else out there that can do this the way that ISIS can. 

Keep watching the blog.  I'll leak a little more out as we get closer to the show. 

See you in Vegas in a few weeks.

Jay